In this era of challenges and changes, businesses can survive and grow if they adopt technology proactively and wisely to increase the business value using informed decision making. Use of vast existing data to predict future patterns can help in better decision making. The evolution of modern machine learning methods and tools in recent years in the field of computer has lightened the hopes. With the help of Machine Learning / Big-Data analytics businesses can implement innovative approaches and excel. Learning how to use these advanced approaches in any domain is the key to success.